The idea of Data Science is catching up in mainstream media. From CNN Fortune:

A data scientist helps companies make sense of the massive streams of digital information they collect every day, everything from internally generated sales reports to customer tweets. The gig which requires the specialist to capture, sort, and figure out what data are relevant is one part statistician, one part forensic scientist, and one part hacker.

 

http://tech.fortune.cnn.com/2011/09/06/data-scientist-the-hot-new-gig-in-tech/